'Har Ghar Tiranga' campaign creates 'unprecedented' demand for national flag

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 Flag manufacturers and traders are seeing an increase in orders and sales of the national flag.

Calcutta: The Center's "Har Ghar Tiranga" campaign  to celebrate the country's 75th anniversary of independence helped drive demand for tricolor flags as flag makers and merchants saw a surge in orders goods and sales of the national flag. Flagmakers also welcomed the central government's decision to allow companies to spend  CSR (corporate social responsibility) funds on the campaign. 


        "There was an unprecedented demand for the national flag this year. I haven't seen such a demand in my last 16 years of  business. We always get requests but we have to turn down some on last minute. We have  supplied 10,000 pieces of the national flag and the sale has been supported by the Har Ghar Trianga campaign," Dalvir Singh Nagi, co-founder of The Flag Company, based in Mumbai, told PTI 

 Mr. Nagi. not  Raju Halder, another flag maker from Howrah district, West Bengal, said  his 20-person production unit is busy delivering  orders overnight to meet demand,” he said. said 

 Ajit Saha, a flag trader  in Kolkata's Burrabazar, one of the country's largest wholesale markets, said demand had "outstripped supply for some flags and accessories during the year." now". . 

 "After  the business collapse of the last two years due to COVID-19, this year offers hope. It's like a gift from heaven," he told PTI. 

 The Postal Service of India also sells the national flag online for easy sourcing and claims that it has "received a very good response". 

 Several PSU businessmen and  officials said they made a special effort to celebrate and promote the campaign. 

 In a recent circular, the Ministry of Corporate Affairs said the campaign is aimed at igniting patriotism in people's hearts  and spreading awareness about the Indian  flag. 

 “Spending CSR funds on activities related to this campaign such as large-scale production and supply of  national flags, outreach efforts and amplification  are eligible for CSR activities,” the circular states.

Location: Kolkata, West Bengal, India

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