Google Faces Fresh Antitrust Trial Over Alleged Monopoly in Online Ad Market
Posted on Knowledge24/7 | By Nitesh Srivastava In a major development shaking the tech industry, "Google is once again in the legal spotlight"—this time, for its "alleged monopoly over the digital advertising ecosystem". The Second Big Blow to Google On Monday, the U.S. Department of Justice (DoJ) launched a high-stakes "Antitrust Trial Against Googl", accusing the tech giant of using unfair and monopolistic tactics to dominate the online advertising market. This comes just months after a judge ruled in favor of the DoJ in a separate case, declaring that Google had "illegally monopolised online search". This latest trial poses a much larger threat—targeting the very core of Google’s AdTech business , which is responsible for over 75% of the company’s total revenue. What’s at Stake? Google earned more than \$200 billion from online ads in the past year alone. Prosecutors argue that the company unfairly takes up to 36% of advertiser spending...